At AdVenture Pro, we’re all about taking risks and venturing out into the proverbial unknown, but that advice comes with a strong caveat—never go alone. That advice holds true whether hiking on treacherous trails up a steep mountain or starting a new business from scratch. Both involve risk, and in both cases having someone to help guide you can be the difference between a successful undertaking and a failed one. Are you looking to craft the right logo for your brand? Tackling it yourself may seem like an easy way to save a few bucks, but you may be surprised at the hidden costs of getting it wrong. Here are four reasons why you might want to leave logo design to the pros.
Four Reasons Why You Might Want to Leave Logo Design to the Pros
1. You Don’t Know What You Don’t Know
The above phrase may seem overly redundant, but it outlines an often-overlooked truth: you can’t know what to fix if you don’t know what’s wrong. Unfortunately, people tend to overestimate their abilities the less they know about a topic. The last thing you want is a logo reminiscent of Word Art from the 1990s while being entirely oblivious to the fact. You need an aesthetically pleasing image that will not only appeal to the masses in the modern age, but fit nicely within your industry or niche. The proper use of design principles, color palette, font choice, and even kerning can determine whether a logo resonates or alienates. If any of that sounded like gobble gook, it’s best to go pro.
2. The Consequences of Getting it Wrong Are High
Successful logo design distills your industry, services, and core values into a single image and communicates them in no more than a glance. If that sounds like a tall order, that’s because it is. If you skimp on quality design, you run the risk of getting stuck with a logo incongruent with your values, identity, or industry. Changing it after the fact may be your only option, but it will cost you. Not only will you need to hire a professional to redesign your logo, but you’ll also need updated packaging, reprints of promotional material, a website relaunch with the new domain name, and possibly even legal services to help to facilitate the transfer. It’s far cheaper to pay more upfront than to rebrand down the line.
And money isn’t the only consideration. Logos are essential to brand awareness and a key tool in building trust. Changing your name or logo can confuse customers and erode the rapport you’ve painstakingly built. It’s also easier to maintain customers than attract new ones, so take care and do all you can to preserve the ones you have.
3. You Risk Getting Lost in a Sea of Competition Otherwise
Your logo is your first impression. It should be both memorable and timeless to set you apart from your competitors. Did you know a whopping 94% of the world’s population recognizes Coca-Cola’s logo? Good branding transcends language, location, and income status to communicate on a fundamental level. While there are plenty of free clipart, stock images, and even do-it-yourself logo generators out there, the chance of you ending up with a logo that has already been used in some form is high. At the bare minimum you’ll end up with a generic logo devoid of personal touches that fails to connect with consumers. The best way to ensure you have a one-of-a-kind design is to hire a pro who offers you exclusive copyrights.
4. Your Logo Needs to Work Across All Platforms
Logos should be scalable and versatile across all online and print formats. That means being just as impactful as a tiny icon on a smart phone as a full-sized print on a billboard. While designing a logo in photoshop may seem simple enough, scaling up your logo for print purposes often results in loss of quality if done incorrectly. Designers know the right specs, resolution, color modes, and file types to ensure your logo looks good no matter the application.
Recap: 4 Reasons why you Might Want to Leave Logo Design to the Pros
Logo design is the cornerstone to your corporate identity. The consequences of missing the mark can not only affect your bottom line, but also erode customer recognition and loyalty. The best hedge against getting lost in a sea of sameness is to hire a designer who can work with you to capture your vision, your message, and your identity to deliver a logo that works across all platforms.
Do you need a logo? You don’t have to go at it alone. AdVenture Pro can help. Our experienced designers are ready and waiting to create the perfect look for your brand. Call 678-992-5050 today to get started.